Rattu earns recognition, cover spot on magazine

Jag Rattu of Napa business Audio House was featured on the cover and inside the December 2016 issue of Mobile Electronics Magazine — the “Vogue” magazine of the electronics industry, said a news release.

Rattu has owned Audio House for over a decade and said he was “honored and humbled” by national coverage of his local Napa business.

“When we started in 2006, it was just me and two other installers,” said Rattu.

“They worked their butts off,” Rattu said. “The store was open six days a week. I worked every day.”

Today, 30 percent of the shop’s business is window tinting with the other 70 percent spread amongst all mobile electronics categories, primarily car audio.

In 2015, Jag moved his business to 645 Soscol Ave. and built his new shop from the ground up.

Rattu said he wins over customers with a welcoming, non-pressured approach to each sale, and by reaching out to local businesses to build a community eager for new technology.

“We always want our customers to walk away feeling satisfied and educated. Never ‘sold’ or confused.”

According to the business owner, “Our shop is unique in the sense that it’s like the old ‘Cheers’ theme song; it’s a place where everybody knows your name.”

Even though they’ve had a few growing pains, Rattu said business is better than ever. He worked hard to build his business and now reaps the rewards by paying it forward, said the businessman.

Audio house has been involved in the Napa community by supporting local non-profits annually, including the rescue Whiskers, Tails and Ferals, as well as local schools and sports clubs, said the release.

Rattu also contributes time, product and financial donations to make life better for the children and animals of Napa.

“Over the years, I’ve gotten to know a lot of people in this small community. We’ve sponsored a swim team, jog-a-thon, Napa High baseball and put in lights and a sound system for the little league stadium. I did it because I love baseball and love seeing the kids play. I love this community.”

Audio House offers a variety of services including car stereo upgrades, remote starters, back up cameras, alarm systems, as well as window tint for cars, commercial properties, and homes, said the release.

Rattu lives in American Canyon with his wife Cynthia, 7-year-old twins Jaya and Nihal, and a crazy Jack Russell Terrier named Lily.